Discount Code and Voucher Usage Trends in UK

Jan 12, 2023

Online discount and voucher usage have become increasingly popular in the United Kingdom in recent years. Many consumers now regularly search for deals and discounts before making a purchase, and retailers have responded by offering a wide variety of discounts and vouchers through their websites and social media channels.

According to a survey conducted in 2020, around 70% of UK consumers said they had used an online discount code in the past 12 months. This trend is expected to continue to grow in the future as more consumers become comfortable shopping online and retailers continue to offer discounts as a way to attract customers.

The most popular types of discounts and vouchers used by UK savvy consumers are those for free delivery, buy one get one free, and percentage discounts. Other popular types include loyalty scheme discounts, cashback, and cashback vouchers.

Online discount and voucher usage are also likely to be influenced by external factors, such as economic conditions, consumer confidence, and the competitive landscape. For example, during a recession, consumers may be more likely to search for deals and discounts to save money.

It is worth noting that the usage of online discounts and vouchers in the United Kingdom is not limited to physical goods; it has also been adopted by other sectors such as travel, leisure, and services.

Make sure to visit codes.co.uk before you click on the "buy" button on the check-out page and grab a discount code.